Develop Your NLP Skills
Sunday, November 22nd, 2009 at
3:46 am
- ISBN13: 9780749445584
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
Explains how to use Neuro-Linguistic Programming (NLP) techniques as a tool for effective communication in business situations such as sales and negotiation.
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Filed under: Recommended Books
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This was my first go at reading something on NLP a while back. It turned out to be a great lesson in discovering pseudoscience. Its a clear enough read. It starts off talking about now NLP is probably the best synthesis of psychology available. However, as you get to the end of the book it turns out to be about the best conflation of pseudoscience and psychobabble in the Scientology universe.
I now know quite a bit about NLP, and it turns out to be a new age development in the same mould as scientology. In fact its classed as a new alternative religion, sect, or cult in many countries.
Bradbury presents it like its some kind of MBA though. You have completely unwarrented claims about how your eyes will tell about your very thinking, and phrenology-like diagrams are presented. He also classes people into 3 categories according to their thinking style (Visual (most) auditory, and kinesthetic). I found absolutely no reliable books on thinking styles which had VAK as a valid version. In fact the more recent books say that its bogus. It is! But Bradbury says you get visual managers, kinos and auditory managers. Its one of those intro books that gets you interested enough to go to a seminar, where they teach you to do magical rituals such as casting magical circles to banish negativity and visualizing yourself not being a loser.
Snakeoil and flimflam
Its not worth a three bob bit!
Rating: 1 / 5
I’ve noticed that this book has regularly appeared high up in the specialist subject lists for “memory improvement” and “presentations”.
At the risk of losing a few readers I feel, therefore, that it is only fair to point out that this book says nothing about improving one’s memory [ as far as I remember
], and has only one chapter on presentation skills.
For presentation skills I have another complete book on the subject, in the same series, called “Successful Presentation Skills.”
For memory skills I’d recommend checking out books by Tony Buzan and Dominic O’Brien.
Happy reading
Andy Bradbury
Rating: 5 / 5
This book is fine for those who want to get an overview of some of the NLP concepts quickly. Serious readers of NLP will find this superficial. If you really want to learn NLP and apply it in your day to day life, you will be better off reading other NLP books which explain these much more in depth.
Rating: 2 / 5
Once again, I’ve fallen for the old “froth & bubble”. This book is far too short to give you a sustantial insight into how these processes work – and how to practically apply them. In my opinion it is far too brief and too general. It seems that it may be more useful for students of the subject who need a “quick reference” book.
Apart from these quibbles it is well written.
Rating: 2 / 5
This book was a very good and informative book. It is a great title for beginners who are not well informed on what NLP is or its functions. There are some areas where it does not go into much detail and it just skims the tops of some of its subjects, although most are detailed to the point of satisfaction, it still leaves you with the desire to learn more. Most of the examples that they give in this book are leaned toward business use instead of general uses but the examples are worded in a way were it can be applied to general situations and not just business. I recommend this book to anyone who would like to learn the essential basics of NLP.
Rating: 4 / 5